Website and Stationary design.
Project Types: Corporate
“With you all the way.”
This total brand experience was designed for 3rdmill, an international IT provider, to better communicate their company values of trust and world-class customer service. The logo design carries a contemporary technological feel, engineered and systematic, appropriate to 3rdmill’s expertise. The graphic contains 2 components linked together, symbolic of the 3rdmill-client relationship. The highlighted square implies a “sweet spot” which happens when a company partners with 3rdmill. The blue square element has been carried through all branded material as bullet-points, marks of emphasis, etc. The website features a grid-style user interface. It’s designed to be easy-to-use, informative and responsive.
This re-brand and website facelift for Dennis Foster Insurance Brokers aimed to reinvigorate their business image. The logo graphic consists of an abstract “DF” with 3D cube-like illusion. A theme of knowledge and expertise is also revealed through the reference of an opened book. The upward direction/arrow-shape has positive connotations of improvement/growth, and the colours chosen give a vibrant, modern strong demeanour. The website is designed to positively influence online visitors with helpful content, clear company values, sharp selling points and simple design.
Proteus Marine Insurance required a user interface design for their client portal which is designed to automate processes such as obtaining quotes, lodging and confirming coverage, looking up status, editing client data etc. The most significant part of the project involved re-designing a lengthy and complicated form to be as easy and user-friendly as possible. The exercise included design an enticing log-in area, intricate quote form, payment area and dashboard for exisiting quotes. This project was done in collaboration with the clients IT provider + development team (3rdmill).
We created a fresh brand and interface design for the launch of the new ERM Online product. We provided full-service design, undertaking the re-brand, software user interface design (UI), website design, office decals, stationary and various other marketing materials. This allowed us to form a beautiful and cohesive design experience throughout both the product and marketing.
The logo design is derived from a “Rubik’s cube” analogy – the 3 stacked layers are symbolic of the adaptable interchangeable products/modules that make up the ERM Online platform. The modules have been swivelled into different positions, as a client would do when mapping the ERM Online product to their own organisational needs.
The interface design was produced with ‘usability’ at the forefront of every decision. The process involved wireframing and re-iterating layouts, content structure, colour hierarchies, sizing etc until the most logical and user-friendly design was adopted. We worked alongside an IT company + development team (3rdmill) to devise an interface solution that worked from both a design and development perspective.