Macquarie Medical Imaging
Macquarie Medical Imaging (MMI) required new and reinvigorated website in order to strengthen patient trust, boost digital reputation, solidify MMI’s authority in the medical imaging domain and improve brand identity.
We provided full-service user-experience (UX) research, strategy, interface design and website development. Workshops were conducted to map out the online product and desired user experience, before translating this strategy into a visual interface design that excites and delivers! Working through patient, referrer, researcher, education seeker, and job seeker pain points allowed us to form a beautiful and cohesive user experience that catered for all user groups.