This re-brand and website facelift for Dennis Foster Insurance Brokers aimed to reinvigorate their business image. The logo graphic consists of an abstract “DF” with 3D cube-like illusion. A theme of knowledge and expertise is also revealed through the reference of an opened book. The upward direction/arrow-shape has positive connotations of improvement/growth, and the colours chosen give a vibrant, modern strong demeanour. The website is designed to positively influence online visitors with helpful content, clear company values, sharp selling points and simple design.