This total brand experience was designed for 3rdmill, an international IT provider, to better communicate their company values of trust and world-class customer service. The logo design carries a contemporary technological feel, engineered and systematic, appropriate to 3rdmill’s expertise. The graphic contains 2 components linked together, symbolic of the 3rdmill-client relationship. The highlighted square implies a “sweet spot” which happens when a company partners with 3rdmill. The blue square element has been carried through all branded material as bullet-points, marks of emphasis, etc. The website features a grid-style user interface. It’s designed to be easy-to-use, informative and responsive.